Superbowl Advertisements
One of the most expensive time of year for advertisements is during the NFL Super Bowl. Selling 30 seconds for 5 million dollars it is important that the viewers understand the advertisements. I broke down my favorite three advertisements to help gather ideas to promote my magazine.
National Football League(NFL)-
Famous NFL players, Eli Manning and Odell Beckham Jr, gathered the attention of viewers from young teens to seniors. Odell Beckham Jr. is a wide receiver for the New York Giants who has an appeal to the younger generation through his twitter and reality TV show. Eli Manning appeals more toward adults and seniors who have followed him with the Giants for the past 13 years. Using faces that appeal to the audience the NFL already has our attention. They then proceed to keep it by playing the famous song from Dirty Dancing and Eli and Odell preform the dance. This light heart-ed dance is not only to promote the NFL but to hopefully boost their reputation. More recently the NFL has been strict with the celebration of touchdowns, and was nicknamed the No Fun League. To boost their reputation they preform the touchdown dance and ends the commercial with 'to the touchdowns to come'.
Doritos and Mountain Dew-
Staring Peter Dinklage and Morgan Freeman, Doritos and Mountain Dew teamed up for a 60 second advertisement during the Superbowl. The advertisement started with Peter Dinklage rapping as he walks down a row of flaming chairs. The screen is very warm with warm colors and black outfits, fast music to truly play the effect of the hotness of the chips. Next Morgan Freeman is walking down that same row of chairs yet it is now steaming with cold ice. He is in white, singing a slower, sweeter song with a blue tone screen to play the effect of the ice. In the end they face each other, each holding the product they are advocating fire versus ice.
Amazon Echo-
When Alexa catches the flu and looses her voice, some famous celebrities step in to help. This 90 second advertisement features Sir Anthony Hopkins, Gordon Ramsey, Cardi B, and Rebel Wilson. While this advertisements is very humorous each actor has a question they answer, these questions show the full potential of Alexa and what it can do.
National Football League(NFL)-
Famous NFL players, Eli Manning and Odell Beckham Jr, gathered the attention of viewers from young teens to seniors. Odell Beckham Jr. is a wide receiver for the New York Giants who has an appeal to the younger generation through his twitter and reality TV show. Eli Manning appeals more toward adults and seniors who have followed him with the Giants for the past 13 years. Using faces that appeal to the audience the NFL already has our attention. They then proceed to keep it by playing the famous song from Dirty Dancing and Eli and Odell preform the dance. This light heart-ed dance is not only to promote the NFL but to hopefully boost their reputation. More recently the NFL has been strict with the celebration of touchdowns, and was nicknamed the No Fun League. To boost their reputation they preform the touchdown dance and ends the commercial with 'to the touchdowns to come'.
Doritos and Mountain Dew-
Staring Peter Dinklage and Morgan Freeman, Doritos and Mountain Dew teamed up for a 60 second advertisement during the Superbowl. The advertisement started with Peter Dinklage rapping as he walks down a row of flaming chairs. The screen is very warm with warm colors and black outfits, fast music to truly play the effect of the hotness of the chips. Next Morgan Freeman is walking down that same row of chairs yet it is now steaming with cold ice. He is in white, singing a slower, sweeter song with a blue tone screen to play the effect of the ice. In the end they face each other, each holding the product they are advocating fire versus ice.
When Alexa catches the flu and looses her voice, some famous celebrities step in to help. This 90 second advertisement features Sir Anthony Hopkins, Gordon Ramsey, Cardi B, and Rebel Wilson. While this advertisements is very humorous each actor has a question they answer, these questions show the full potential of Alexa and what it can do.
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