AICE Media Studies Blog

The Popular Science magazine was just recently cut from bi monthly publications to quarterly publications. This is one way that the magazine is changing their distributions to move with the new technology and the change in demand. You can now check online for new daily articles, with email reminders/promotions.  It is $10 a year for their paper subscription through their website or you can also purchase a single magazine on Google Newsstand for $4.99. On their website there are advertisements for their social media and subscription frequently placed. They advertise on Twitter Facebook, and through email.

A magazines most common way of digitally advertised and out in the market is by using a magazine distributor. Distribution companies use door- to- door selling,  negotiating with retailers and local businesses to stock the magazine, postage costs, labeling costs, delivery costs to retailers or businesses and other related expenses. You can also save some money and distribute your publication digitally. This helps you reduce mailing and labeling costs. Although this form of distribution is far simpler with just pressing a button to send your latest edition to your list of subscribers, the competition among digital editions is fierce. A magazine distributor in my area is CircSense, they are located in Miami, Florida, only 3 and a half hours from me. CircSense covers the entire range of functions to build and manage the publication’s marketing and circulation. Their services include direct mail management, planning and execution, insert cards strategy and design, and budget...

One of the most expensive time of year for advertisements is during the NFL Super Bowl. Selling 30 seconds for 5 million dollars it is important that the viewers understand the advertisements. I broke down my favorite three advertisements to help gather ideas to promote my magazine. National Football League(NFL)- Famous NFL players, Eli Manning and Odell Beckham Jr, gathered the attention of viewers from young teens to seniors. Odell Beckham Jr. is a wide receiver for the New York Giants who has an appeal to the younger generation through his twitter and reality TV show. Eli Manning appeals more toward adults and seniors who have followed him with the Giants  for the past 13 years. Using faces that appeal to the audience the NFL already has our attention. They then proceed to keep it by playing the famous song from Dirty Dancing and Eli and Odell preform the dance. This light heart-ed dance is not only to promote the NFL but to hopefully boost their reputation. More recently the...

Who is their target audience? Science Magazine, is the peer-reviewed academic journal of the American Association for the Advancement of Science and one of the world's top academic journals. The academic appeal reaches ages 16-30 years old. How did they market their product? Their magazine is advertised through other magazines in their field such as National Geographic and Popular Science. It is also advertised in events with the American Association for the Advancement of Science. A large corporation which on its own is huge adverting. When the American Association for the Advancement of Science declared their partnership with the Clinton foundation there was an exclusive article in their magazine, which brought in many new subscriptions. What persuasive technique were used? At any American Association for the Advancement of Science event they discuss their accomplishments one being this magazine . The advertisements in the other magazines, are to persuade the reader...

  Who is their target audience? Muse magazine adventures in science, technology, and the arts. They are writing towards curious kids ages 9 to 14. Muse is the science and arts  magazine  for kids that's also appeals to them through jokes. How did they market their product? Their magazine is advertised through other magazines in their field such as National Geographic and ASK. It is also advertised in their parent magazine, Muse. It was also advertised on Nickelodeon where the children are more inclined to seeing it and asking their parents for it.   What persuasive technique were used? The commercial on Nickelodeon had a video of the stars and astronauts with interesting facts, appealing to kids and with a loud rocket on the screen it holds their attention. The advertisements in the other magazines, were skewed to influence the parents with simple facts about the magazine and a subscription card. In the ASK magazine (geared towards youngers students) they...

Who is their target audience? National Geographic Kid Edition is targeted towards smart, curious tweens to inspire them to explore the new world around them. How did they market their product? Their magazine is advertised on their TV channel, National Geographic, as well as channels such as Disney. Using their own channel, parents and grandparents are convinced to purchase the magazine for their children or grandchildren. By advertising on Disney, the kids are inclined to ask their parents for the magazine. What persuasive technique were used? The commercial on Disney had a video of the large animals with interesting facts, appealing to kids and with loud large animals running on the screen it holds their attention. The commercial on National Geographic was skewed to influence the parents with children reading the magazine, happy and sharing what they learned. What form of media (print, tv, radio, billboards, digital)? They used tv and digital to advertise for their product. The...

Finally I have rearranged my two page spread so that it is more appealing to the eye. I got rid of the picture outlines, straightened up the columns and changed the font.