Traditional Digital Distribution of Magazine

A magazines most common way of digitally advertised and out in the market is by using a magazine distributor. Distribution companies use door- to- door selling, negotiating with retailers and local businesses to stock the magazine, postage costs, labeling costs, delivery costs to retailers or businesses and other related expenses.

You can also save some money and distribute your publication digitally. This helps you reduce mailing and labeling costs. Although this form of distribution is far simpler with just pressing a button to send your latest edition to your list of subscribers, the competition among digital editions is fierce.

A magazine distributor in my area is CircSense, they are located in Miami, Florida, only 3 and a half hours from me. CircSense covers the entire range of functions to build and manage the publication’s marketing and circulation. Their services include direct mail management, planning and execution, insert cards strategy and design, and budgets and circulation forecasting.

While utilizing a distribution company would take away some of your profit there is also a great chance that it will increase your subscriptions, and viewers which would allow you to increase advertising prices. This is the distribution I would use for my magazine.