Digital Distribution Research - National Geographic

National Geographic prints their magazine monthly. It is $19 for a yearly print magazine, $12 for a digital yearly subscription or $19 for both a digital and print. Using this pricing, there is an incentive to sign up for the digital and print subscription.Once starting to look around their website this pops up:

by filling out this survey National Geographic is then able to increase their rating and prices for their advertisements. When looking up the difference between the print and online subscription this is what National Geographic published "Magazine subscribers (Print, Digital, Print Plus) who have an account on nationalgeographic.com can access premium online content – including unlimited articles, the full magazine archive, exclusive ebooks, and streaming films." 

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