Target Audience Research -Muse Children's Magazine


 Who is their target audience?
Muse magazine adventures in science, technology, and the arts. They are writing towards curious kids ages 9 to 14. Muse is the science and arts magazine for kids that's also appeals to them through jokes.
How did they market their product?
Their magazine is advertised through other magazines in their field such as National Geographic and ASK. It is also advertised in their parent magazine, Muse. It was also advertised on Nickelodeon where the children are more inclined to seeing it and asking their parents for it.  
What persuasive technique were used?
The commercial on Nickelodeon had a video of the stars and astronauts with interesting facts, appealing to kids and with a loud rocket on the screen it holds their attention. The advertisements in the other magazines, were skewed to influence the parents with simple facts about the magazine and a subscription card. In the ASK magazine (geared towards youngers students) they had advertised that as you kid ages you need to get them a more mature science magazine.
What form of media (print, tv, radio, billboards, digital)?
They used tv and digital to advertise for their product. They also have an advertisement and subscription card in their other magazine, Muse.
What aspects would you use to market your product?
I would like to advertise my magazine to both adults and youth in social media and television advertisements.

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